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It is never a good idea to smoke in the first place, especially during cold season

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Industry, Sector and Symbol Stock Exchange NYSE Sector Consumer Staples Industry TOBACCO Sub-Industry Tobacco Products Current Symbol NYSE:BTI Previous Symbol NYSEMKT:BTI CIK 1303523 Web www.bat.com Phone 442078451000 Fax 44-20-7240-0555 Employees 47,797 Year Founded 1902 Price Target and Rating Average Price Target for British American Tobacco $51.00 High Price Target $62.00 Low Price Target $40.00 Potential Upside/Downside -16.2% Consensus Rating Moderate Buy Rating Score (0-4) 2.75 Research Coverage 8 Analysts Profitability EPS (Trailing Twelve Months) N/A Trailing P/E Ratio N/A Forward P/E Ratio 12.66 P/E Growth 1.61 Net Income N/A Net Margins N/A Pretax Margin N/A Return on Equity N/A Return on Assets N/A Debt Debt-to-Equity Ratio 0.66 Current Ratio 0.87 Quick Ratio 0.57 Sales & Book Value Annual Sales $33.77 billion Price / Sales 3.67 Cash Flow $6.74 per share Price / Cash Flow 9.03 Book Value $31.02 per share Price / Book 1.96 Miscellaneous Outstanding Shares 2,032,670,000 Free Float 2,032,057,000 Market Cap $123.78 billion Optionable Optionable Beta 0.31 Social Links Click the link to see MarketBeat's list of seven stocks and why their long-term outlooks are very promising

According to the CDC, excessive alcohol consumption is one of the leading causes of preventable deaths in the U.S